Problems
Solve your curl problem
Most curly hair problems trace back to one part of The 4-Step Curl Routine: Clean, Condition, Shape or Hold. Start with the missing step before adding another product.
Start with the cause, not the product
A new product can help, but only when it matches the real problem. Frizz, dryness, flatness and buildup each need a different first move. This page helps you pick that first move without turning your Routine into guesswork.
Problem guides
Use these cards to choose the first thing to try. Keep changes simple so you can tell what actually helped.
Frizz
Frizzy curls
What it usually means: Usually a Condition or Hold issue: dryness, rough drying, disrupted curl clumps or not enough support. First thing to try: Shape while wetter, then add Hold if curls separate while drying.
Read guide ->Dryness
Dry curls
What it usually means: Usually a Clean or Condition issue: harsh cleansing, skipped conditioner or curls that need more moisture. First thing to try: Clean less aggressively and Condition consistently before you add more Shape product.
Read guide ->Shape
No shape
What it usually means: Usually a Shape or Hold issue: curls are not clumping, product is going in too late or there is not enough support. First thing to try: Apply cream or mousse while damp, then add gel if shape falls apart.
Read guide ->Volume
Flat curls
What it usually means: Usually a Shape issue: products may be too heavy, roots are weighed down or hair dries flat. First thing to try: Use lighter Shape products, keep cream away from roots and add Hold only if needed.
Read guide ->Buildup
Heavy or greasy hair
What it usually means: Too much product, rich formulas, root application or product buildup. First thing to try: Reset with a proper cleanse, then rebuild with smaller amounts.
Read guide ->The Routine
Next-day mess
What it usually means: Sleep friction, flattened roots or dryness broke up the Shape and Hold from your last routine. First thing to try: Add water, Shape only the messy areas and use a tiny amount of Hold if needed.
Read guide ->Starter guide
Get the free 4-step curl routine guide
Learn the Men's Curl Club 4-step routine for cleaner, softer and more defined curls.